Iacobucci,, D., Iacobucci, D., & Posner, B. (2003). Kellogg on integrated marketing: The Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the communications at the Medill School of Journalism. Wiley-Dreamtech.

Iacobucci,, Dawn, Dawn Iacobucci, and Bobby Posner. Kellogg on Integrated Marketing: The Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Communications at the Medill School of Journalism. New Delhi: Wiley-Dreamtech, 2003.

Iacobucci,, Dawn, et al. Kellogg on Integrated Marketing: The Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Communications at the Medill School of Journalism. Wiley-Dreamtech, 2003.