Kellogg on integrated marketing: The Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the communications at the Medill School of Journalism

Bibliographic Details
Main Author: Iacobucci,, Dawn
Other Authors: Iacobucci, Dawn, Posner, Bobby
Format: Printed Book
Published: New Delhi Wiley-Dreamtech 2003
Subjects:
Marketing management
Management

Kannur University

Holdings details from Kannur University
Call Number: 658.8 KEL
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