APA استشهاد

Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2006). Marketing metrics: 50+ metrics every executive should master. Pearson Education Inc.

استشهاد بنمط شيكاغو

Farris, Paul W., Neil T. Bendle, Philip E. Pfeifer, و David J. Reibstein. Marketing Metrics: 50+ Metrics Every Executive Should Master. Delhi: Pearson Education Inc, 2006.

MLA استشهاد

Farris, Paul W., et al. Marketing Metrics: 50+ Metrics Every Executive Should Master. Pearson Education Inc, 2006.