Marketing metrics: 50+ metrics every executive should master

Bibliographic Details
Main Author: Farris, Paul W.
Other Authors: Bendle, Neil T, Pfeifer, Philip E, Reibstein, David J
Format: Printed Book
Published: Delhi Pearson Education Inc, 2006
Subjects:
Marketing management
Management

Kannur University

Holdings details from Kannur University
Call Number: 658.800 72 FAR/M
Copy Live Status Unavailable

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