Lateral marketing: New techniques for finding breakthrough ideas /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Trias De Bes, Fernando
Format: Printed Book
Published: New Delhi Wiley-Dreamtech 2006
Subjects:
Marketing management
Management
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Lateral marketing: new techniques for finding breakthrough ideas /
by Kotler, Philip .
Published 2006
Printed Book
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