Lateral marketing: New techniques for finding breakthrough ideas /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Trias De Bes, Fernando
Format: Printed Book
Published: New Delhi Wiley-Dreamtech 2006
Subjects:
Marketing management
Management

Kannur University

Holdings details from Kannur University
Call Number: 658.8 KOT/L
Copy Live Status Unavailable

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