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| LEADER |
00577cam a2200181ua 4500 |
| 020 |
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|a 81-265-0858-2
|
| 082 |
|
|
|a 658.8
|b KOT/L
|
| 100 |
|
|
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Lateral marketing: New techniques for finding breakthrough ideas /
|
| 260 |
|
|
|a New Delhi
|b Wiley-Dreamtech
|c 2006
|
| 300 |
|
|
|a 206p.
|
| 500 |
|
|
|a Includes index.
|
| 650 |
|
|
|a Marketing management
|
| 650 |
0 |
|
|a Management
|
| 700 |
0 |
2 |
|a Trias De Bes, Fernando
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 15466
|d 15466
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_KOTL
|7 0
|9 16128
|a KUCL
|b KUCL
|d 2014-05-23
|l 0
|o 658.8 KOT/L
|p 17763
|r 2014-05-23
|y BK
|