Citazione APA

Kotler, P., & Trias De Bes, F. (2006). Lateral marketing: New techniques for finding breakthrough ideas. Wiley-Dreamtech.

Stile di citazione Chicago

Kotler, Philip, e Fernando Trias De Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. New Delhi: Wiley-Dreamtech, 2006.

Citazione MLA

Kotler, Philip, e Fernando Trias De Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Wiley-Dreamtech, 2006.