Παραπομπή APA

Kotler, P., & Trias De Bes, F. (2006). Lateral marketing: New techniques for finding breakthrough ideas. Wiley-Dreamtech.

Παραπομπή Chicago Style

Kotler, Philip, και Fernando Trias De Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. New Delhi: Wiley-Dreamtech, 2006.

Παραπομπή MLA

Kotler, Philip, και Fernando Trias De Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Wiley-Dreamtech, 2006.