Cita APA

Kotler, P., & Trias De Bes, F. (2006). Lateral marketing: New techniques for finding breakthrough ideas. Wiley-Dreamtech.

Chicago Edition Citation

Kotler, Philip, i Fernando Trias De Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. New Delhi: Wiley-Dreamtech, 2006.

Cita MLA

Kotler, Philip, i Fernando Trias De Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Wiley-Dreamtech, 2006.