APA Edition Citation

Kotler, P., & Trias De Bes, F. (2006). Lateral marketing: New techniques for finding breakthrough ideas. Wiley-Dreamtech.

Chicago Edition Citation

Kotler, Philip, and Fernando Trias De Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. New Delhi: Wiley-Dreamtech, 2006.

MLA Edition Citation

Kotler, Philip, and Fernando Trias De Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Wiley-Dreamtech, 2006.

Warning: These citations may not always be 100% accurate.