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Service-dominant logic of marketing: Dialog, debate and directions /

Sonraí Bibleagrafaíochta
Príomhúdar:	Lusch,,Robert F.
Údair Eile:	Vargo,Stephen L.
Formáid:	Printed Book
Foilsithe:	New Delhi: Prentice-hall, 2006.
Ábhair:	Management Marketing management

Míreanna Comhchosúla

The Service -Dominant Logic of Marketing : Dialog, debate and directions
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