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Service-dominant logic of marketing: Dialog, debate and directions /

Xehetasun bibliografikoak
Egile nagusia:	Lusch,,Robert F.
Beste egile batzuk:	Vargo,Stephen L.
Formatua:	Printed Book
Argitaratua:	New Delhi: Prentice-hall, 2006.
Gaiak:	Management Marketing management

Antzeko izenburuak

The Service -Dominant Logic of Marketing : Dialog, debate and directions
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Marketing to win : design and campaigns to achieve market dominance
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Directing the marketing effort
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nork: Balaji, B
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Maximarketing : the new direction in promotion, advertising, and marketing strategy
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Services marketing: concepts& practices /
nork: Ramneek Kapoor
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Modern marketing of services: principles and techniques /
nork: J.N.Jain
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Financial services direct marketing
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Service marketing and management /
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Textbook of marketing of services: Indian experience /
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Services marketing: people, technology, strategy /
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Service marketing; concepts, planning and implementation
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Case studies in services marketing, vol.1 /
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Handbook of field marketing: a complete guide to understanding and outsourcing face to face direct marketing
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