Handbook of marketing scales /

Antzeko izenburuak

• Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/
  nork: Bearden, William O.
  Argitaratua: (2011)
• Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research
  nork: Bearden, William O
  Argitaratua: (1999)
• Handbook of marketing scales multi-item measures for marketing and consumer behavior research /3e
  nork: Bearden, William O
  Argitaratua: (2011)
• Market-driven thinking
  nork: Woodside, Arch G.
  Argitaratua: (2005)
• Consumer behavior and culture : consequences for global marketing and advertising
  nork: Mooij, Marieke K. de
  Argitaratua: (2011)