Handbook of marketing scales /

Bibliographic Details
Main Author: Bearden, William O.
Other Authors: Nettemeyer, Richard G.
Format: Printed Book
Language:English
Published: New Delhi: Sage, 1999.
Subjects:
Marketing research
Consumer behavior

Kannur University

Holdings details from Kannur University
Call Number: 658.83 BEA/
Copy Live Status Unavailable

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