Cita APA

Bearden, W. O., & Nettemeyer, R. G. (1999). Handbook of marketing scales. Sage.

Chicago Edition Citation

Bearden, William O., i Richard G. Nettemeyer. Handbook of Marketing Scales. New Delhi: Sage, 1999.

Cita MLA

Bearden, William O., i Richard G. Nettemeyer. Handbook of Marketing Scales. Sage, 1999.