Moorthi, Y. (2003). Brand Management: The Indian context. Vikas Publishing House Pvt Ltd.
Chicago Edition CitationMoorthi, Y.L.R. Brand Management: The Indian Context. New Delhi: Vikas Publishing House Pvt Ltd, 2003.
MLA Edition CitationMoorthi, Y.L.R. Brand Management: The Indian Context. Vikas Publishing House Pvt Ltd, 2003.
Warning: These citations may not always be 100% accurate.