Brand Management: The Indian context

Bibliographic Details
Main Author:	Moorthi, Y.L.R
Format:	Printed Book
Language:	Undetermined English
Published:	New Delhi Vikas Publishing House Pvt Ltd 2003
Subjects:	Brand success, product sales, Brand Failure Brand Equity, Brand Extension, Brand personality, Brand Respositoning

Holdings details from Kerala Agricultural University
Call Number:	658.827 Moo
Copy	Live Status Unavailable

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