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Consumer behaviour towards branded rice and rice products in Thrissur District

The study entitled "Consumer behaviour towards branded rice and rice products in Thrissur District" was undertaken with the following objectives: * To find out the share of branded rice and rice products in total rice and rice product consumption; * To examine the consumer behaviour...

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Detalles Bibliográficos
Autor principal: Sangeetha P.R
Otros Autores: Philip Sabu (Guide)
Formato: Ph.D Thesis
Lenguaje:Undetermined
Publicado: Vellanikkara Department of Rural Marketing Management, College of Co-operation, Banking and Management 2002

Kerala Agricultural University

Detalle de Existencias desde Kerala Agricultural University
Número de Clasificación: 380.1 SAN/CO
Copia Estatus de actividad no disponible