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Consumer behaviour towards branded rice and rice products in Thrissur District

The study entitled "Consumer behaviour towards branded rice and rice products in Thrissur District" was undertaken with the following objectives: * To find out the share of branded rice and rice products in total rice and rice product consumption; * To examine the consumer behaviour...

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Bibliographic Details
Main Author: Sangeetha P.R
Other Authors: Philip Sabu (Guide)
Format: Ph.D Thesis
Language:Undetermined
Published: Vellanikkara Department of Rural Marketing Management, College of Co-operation, Banking and Management 2002

Kerala Agricultural University

Holdings details from Kerala Agricultural University
Call Number: 380.1 SAN/CO
Copy Live Status Unavailable