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Consumer behaviour towards branded rice and rice products in Thrissur District

The study entitled "Consumer behaviour towards branded rice and rice products in Thrissur District" was undertaken with the following objectives: * To find out the share of branded rice and rice products in total rice and rice product consumption; * To examine the consumer behaviour...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Sangeetha P.R
Weitere Verfasser: Philip Sabu (Guide)
Format: Ph.D Thesis
Sprache:Undetermined
Veröffentlicht: Vellanikkara Department of Rural Marketing Management, College of Co-operation, Banking and Management 2002

Kerala Agricultural University

Bestandesangaben von Kerala Agricultural University
Signatur: 380.1 SAN/CO
Exemplar Live-Status nicht verfügbar