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Consumer behaviour towards branded rice and rice products in Thrissur District

The study entitled "Consumer behaviour towards branded rice and rice products in Thrissur District" was undertaken with the following objectives: * To find out the share of branded rice and rice products in total rice and rice product consumption; * To examine the consumer behaviour...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Sangeetha P.R
Andre forfattere: Philip Sabu (Guide)
Format: Ph.D Thesis
Sprog:Undetermined
Udgivet: Vellanikkara Department of Rural Marketing Management, College of Co-operation, Banking and Management 2002

Kerala Agricultural University

Detaljer om beholdninger fra Kerala Agricultural University
Klassifikationsnummer: 380.1 SAN/CO
Kopi Live Status Unavailable