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Consumer behaviour towards branded rice and rice products in Thrissur District

The study entitled "Consumer behaviour towards branded rice and rice products in Thrissur District" was undertaken with the following objectives: * To find out the share of branded rice and rice products in total rice and rice product consumption; * To examine the consumer behaviour...

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Detalhes bibliográficos
Autor principal: Sangeetha P.R
Outros Autores: Philip Sabu (Guide)
Formato: Ph.D Thesis
Idioma:Undetermined
Publicado em: Vellanikkara Department of Rural Marketing Management, College of Co-operation, Banking and Management 2002

Kerala Agricultural University

Detalhes do Exemplar Kerala Agricultural University
Área/Cota: 380.1 SAN/CO
Cód. Barras: Informação em tempo real indisponível