Sangeetha P.R & Philip Sabu. (2002). Consumer behaviour towards branded rice and rice products in Thrissur District. Department of Rural Marketing Management, College of Co-operation, Banking and Management.

Sangeetha P.R and Philip Sabu. Consumer Behaviour Towards Branded Rice and Rice Products in Thrissur District. Vellanikkara: Department of Rural Marketing Management, College of Co-operation, Banking and Management, 2002.

Sangeetha P.R and Philip Sabu. Consumer Behaviour Towards Branded Rice and Rice Products in Thrissur District. Department of Rural Marketing Management, College of Co-operation, Banking and Management, 2002.