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Marketing of hospital services by non-gorvernmental organisations
The study entitled ‘Marketing of Hospital Services by Non – Governmental Organisations’ was undertaken to examine the marketing practices adopted by the non-governmental organizations rendering hospital services and to assess its effectiveness, and to study the attitude of patients, doctors and para...
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| Other Authors: | |
| Format: | Ph.D Thesis |
| Language: | Undetermined |
| Published: |
Mannuthy
Department of Rural Marketing Management, College of Co-operation and Banking
1995
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Kerala Agricultural University
| Call Number: |
380.1 VRI/MA |
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| Copy | Live Status Unavailable |