Building data mining applications for CRM

Míreanna Comhchosúla

• Building Data mining applications for CRM
  le: Berson, Alex; Smith, Stephen, Therling, Kurt
  Foilsithe: (2011)
• Profitable customer engagement concept,metrics, and strategies
  le: Kumar, V
  Foilsithe: (2013)
• Marketing Metrics
  le: Bendle, Neil T
  Foilsithe: (2011)
• Data mining techniques in CRM : inside customer segmentation /
  le: Tsiptsis, Konstantinos
  Foilsithe: (2009)
• Performance driven CRM /
  le: Brown, Stanley A .
  Foilsithe: (2006)