Building data mining applications for CRM

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Bibliographic Details
Main Author: Berson, Alex
Other Authors: Smith, Stephen, Thearling, Kurt
Format: Printed Book
Published: New Delhi Tata McGraw Hill Publishing 2000
Subjects:
Neural networks
Customer profitability
Customer Acquisition
Customer retension

Kerala Agricultural University

Holdings details from Kerala Agricultural University
Call Number: 005.741 BER/BU
Copy Gen Live Status Unavailable

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