Building data mining applications for CRM

Antzeko izenburuak

• Building Data mining applications for CRM
  nork: Berson, Alex; Smith, Stephen, Therling, Kurt
  Argitaratua: (2011)
• Profitable customer engagement concept,metrics, and strategies
  nork: Kumar, V
  Argitaratua: (2013)
• Marketing Metrics
  nork: Bendle, Neil T
  Argitaratua: (2011)
• Data mining techniques in CRM : inside customer segmentation /
  nork: Tsiptsis, Konstantinos
  Argitaratua: (2009)
• Performance driven CRM /
  nork: Brown, Stanley A .
  Argitaratua: (2006)