Building data mining applications for CRM

Eitemau Tebyg

• Building Data mining applications for CRM
  gan: Berson, Alex; Smith, Stephen, Therling, Kurt
  Cyhoeddwyd: (2011)
• Profitable customer engagement concept,metrics, and strategies
  gan: Kumar, V
  Cyhoeddwyd: (2013)
• Marketing Metrics
  gan: Bendle, Neil T
  Cyhoeddwyd: (2011)
• Data mining techniques in CRM : inside customer segmentation /
  gan: Tsiptsis, Konstantinos
  Cyhoeddwyd: (2009)
• Performance driven CRM /
  gan: Brown, Stanley A .
  Cyhoeddwyd: (2006)