Strategic Brand Management

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Bibliografski detalji
Glavni autor: Kevin Lane Keller
Daljnji autori: M.G.Parameswaran, Isaac Jacob
Format: Printed Book
Izdano: Delhi Pearson 2011
Izdanje:3rd
Teme:
The Brand Equity Concept
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Strategic Brand Management
od Kevin Lane Keller
Izdano 2008
Printed Book
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