Strategic Brand Management

Détails bibliographiques
Auteur principal:	Kevin Lane Keller
Autres auteurs:	M.G.Parameswaran, Isaac Jacob
Format:	Printed Book
Publié:	Delhi Pearson 2011
Édition:	3rd
Sujets:	The Brand Equity Concept

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Strategic Brand Management : Building, Measuring, and Managing Brand Equity
par: Keller, Kevin Lane
Publié: (2008)

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Strategic Brand Mananagement
par: Elliott, Richard
Publié: (2007)

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Strategic Brand Management : building, measuring and managing brand equity
par: Kevin Lane Keller
Publié: (2003)

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Brand Management : The Indian Context
par: Moorthy, YLR
Publié: (2008)

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Strategic brand management
par: Keller,Kevin Lane
Publié: (2013)

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New strategic brand management creating and sustaining brand equity long term
par: Kapferer, Jean-Noel
Publié: (2009)

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Strategic brand management /
par: Keller, Kevin Lane .
Publié: (1992)

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Strategic Brand Management
par: Kevin Lane Keller
Publié: (2008)

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Strategic brand management: building measures and managing brand equity /
par: Keller, Kevin Lane
Publié: (2011)

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Brand Management: principles and practices/
par: Kirti Dutta
Publié: (2012)

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Brand Equity:An Indian Perspective
par: Sangeeta Trott Vinod V Sople
Publié: (2016)

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Strategic brand management: Building, measuring and managing brand equity
par: Keller, kevin Lane
Publié: (2003)

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Strategic brand management: Building, measuring, and managing brand equity
par: Keller, Kevin Lane
Publié: (2004)

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Strategic brand management: building measures and managing brand equity /
par: Keller, Kevin Lane .
Publié: (2003)

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Strategic brand management :building,measuring and managing brand equity/
par: Keller, Kevin Lane
Publié: (2015)

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Strategic Brand Management
par: Kevin Lane Keller M G Parameswaran Isaac Jacob
Publié: (2012)

Chargement en cours...

Strategic brand management:building,measuring and managing brand equity
par: Keller, Kevin Lane
Publié: (2009)

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Brand Management: The Indian context
par: Moorthi, Y.L.R
Publié: (2003)

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Effects of sale promotion on consumer based brand equity (Thesis)
par: Siby Zacharias
Publié: (2011)

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The new Strategic brand management : creating and sustaining brand equity long term
par: Jean-Noel Kapferer
Publié: (1992)

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Strategic brand management: Building, measuring and managing brand equity
par: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
Publié: (2011)

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Strategic Brand Management:Building,Measuring, and Managing Brand Equity
par: Kevin Lane Keller
Publié: (2008)

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Strategic Brand Management:Building,Measuring, and Managing Brand Equity
par: Kevin Lane Keller
Publié: (2008)

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Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
par: Smisha K

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Strategic brand management
par: Keller,Kevin Lane, et autres
Publié: (2008)

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STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
par: BHATIA MUKESH
Publié: (2012)

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Strategic brand management/
par: Martin, Brice
Publié: (2019)

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Strategic Brand Management
par: Jacob, Issac
Publié: (2011)

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Strategic brand management
par: Elliott, Richard; Percy, Larry
Publié: (2007)

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Strategic brand management
par: Kapferer, Jean- Noel
Publié: (2003)

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Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands
par: Kevin, Lane Keller
Publié: (2008)

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Research methodology in marketing V.2
par: Sharma, T P
Publié: (2020)

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Brands in the Balance
par: Drawbaugh, Kevin
Publié: (2001)

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Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
par: Chernatony,Leslie de
Publié: (2009)

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New strategic brand management
par: Kapferer, Jean Noel
Publié: (2009)

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Elements in strategic brand management/
par: Burton, Gabe
Publié: (2019)

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Factors Influencing Successful Brand Extension: A Study of Consumer Durable Brand
par: Amrita Pritam; Narendra Sharma and Devendra Sharma
Publié: (2014)

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Brand Society How Brands Transform Management and Lifestyle
par: Martin Kornberger
Publié: (2010)

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A study on influence of country of origin on consumer based brand equity among aided college teachers with special reference to automobiles in Ernakulam district
par: Anna Anjana Varghese
Publié: (2018)

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Strategic brand management: a process of growing and strengthening brands /
par: Mukesh Bhatia, .
Publié: (2013)

Strategic Brand Management

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