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Brand Management : The Indian Context

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Bibliografiske detaljer
Hovedforfatter:	Moorthy, YLR
Format:	Printed Book
Sprog:	Undetermined English
Udgivet:	New Delhi Vikas Publishing Company Pvt Ltd 2008
Fag:	Brand Equity

Lignende værker

Brand Management: The Indian context
af: Moorthi, Y.L.R
Udgivet: (2003)

Strategic Brand Mananagement
af: Elliott, Richard
Udgivet: (2007)

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2008)

Strategic Brand Management
af: Kevin Lane Keller
Udgivet: (2011)

Brand Equity:An Indian Perspective
af: Sangeeta Trott Vinod V Sople
Udgivet: (2016)

Brand Management: principles and practices/
af: Kirti Dutta
Udgivet: (2012)

Brand management: the Indian context
af: Moorthi, Y.L.R
Udgivet: (1999)

New strategic brand management creating and sustaining brand equity long term
af: Kapferer, Jean-Noel
Udgivet: (2009)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2010)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2003)

Effects of sale promotion on consumer based brand equity (Thesis)
af: Siby Zacharias
Udgivet: (2011)

Strategic Brand Management : building, measuring and managing brand equity
af: Kevin Lane Keller
Udgivet: (2003)

Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
af: Smisha K

Brand management: The Indian context
af: Moorthi, Y L R
Udgivet: (2008)

Brand management: the Indian context /
af: Moorthi, Y L R
Udgivet: (2008)

Brand management: The Indian context
af: Moorthi, Y L R
Udgivet: (2010)

Brand management: The Indian context
af: Moorthi, Y L R
Udgivet: (2000)

Brand management: The Indian context
af: Moorthi, Y L R
Udgivet: (1999)

Brand management: The Indian context
af: Moorthi, Y L R
Udgivet: (2004)

Brand management: The Indian context
af: Moorthi, Y L R
Udgivet: (2004)

Brand management: The Indian context
af: Moorthi, Y L R
Udgivet: (2004)

Brand management: The Indian context
af: Moorthi, Y L R
Udgivet: (2004)

Brand management: the Indian context /
af: Moorthi, Y L R
Udgivet: (1997)

Brand management: the Indian context
af: Moorthi, Y L
Udgivet: (2003)

The new Strategic brand management : creating and sustaining brand equity long term
af: Jean-Noel Kapferer
Udgivet: (1992)

Brand Management The Indian Context
af: Moorthi,Y L R
Udgivet: (2010)

Research methodology in marketing V.2
af: Sharma, T P
Udgivet: (2020)

Brand Management: The Indian Context
af: Moorthi, Y L R
Udgivet: (2009)

Managing Indian brands
af: Ramesh Kumar, S.
Udgivet: (2002)

Factors Influencing Successful Brand Extension: A Study of Consumer Durable Brand
af: Amrita Pritam; Narendra Sharma and Devendra Sharma
Udgivet: (2014)

Brand Society How Brands Transform Management and Lifestyle
af: Martin Kornberger
Udgivet: (2010)

A study on influence of country of origin on consumer based brand equity among aided college teachers with special reference to automobiles in Ernakulam district
af: Anna Anjana Varghese
Udgivet: (2018)

Brand management /
af: Jaya Sharma, .
Udgivet: (2009)

Brand management
af: Malviya, Subhash
Udgivet: (2007)

Brand management: the Indian context
af: Moorthy,Y.L.R

Strategic brand management
af: Keller,Kevin Lane
Udgivet: (2013)

Brand management : co-creating meaningful brands /
af: Beverland, Michael
Udgivet: (2018)

Brands and branding /
af: Brown, Stephen
Udgivet: (2016)

Brand management
af: Priyanka Singh
Udgivet: (2019)

Brands and branding
af: Clifton, Rita ; Simmons, John
Udgivet: (2009)