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Strategic Brand Management : Building, Measuring, and Managing Brand Equity
| 1. Verfasser: | |
|---|---|
| Format: | Printed Book |
| Sprache: | Undetermined English |
| Veröffentlicht: |
New Delhi
Pearson Education
2008
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| Ausgabe: | 3 |
| Schlagworte: |
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| 100 | |a Keller, Kevin Lane | ||
| 245 | |a Strategic Brand Management : Building, Measuring, and Managing Brand Equity | ||
| 250 | |a 3 | ||
| 260 | |a New Delhi |b Pearson Education |c 2008 | ||
| 300 | |a 714 | ||
| 365 | |b Rs.350/- | ||
| 650 | |a Brand Equity | ||
| 650 | |a Brand positioning | ||
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