Alan, D., Belch, M. A., & Kruti, S. (2009). Advertising and promption: An integrated marketing communications perspective. Tata Mc Graw -Hill Publishing Company Limited.
Chicago Edition CitationAlan, D'Souza, Michael A. Belch, and Shah Kruti. Advertising and Promption: An Integrated Marketing Communications Perspective. New Delhi: Tata Mc Graw -Hill Publishing Company Limited, 2009.
MLA Edition CitationAlan, D'Souza, et al. Advertising and Promption: An Integrated Marketing Communications Perspective. Tata Mc Graw -Hill Publishing Company Limited, 2009.
Warning: These citations may not always be 100% accurate.