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Advertising and promption : an integrated marketing communications perspective

Bibliographic Details
Main Author: Alan, D'Souza
Other Authors: Belch, Michael A, Kruti, Shah
Format: Printed Book
Language:Undetermined
English
Published: New Delhi Tata Mc Graw -Hill Publishing Company Limited 2009
Subjects:

Kerala Agricultural University

Holdings details from Kerala Agricultural University
Call Number: 659 .1 KRU/AD