APA Edition Citation

Masacrenhas, O. A. J. (1987). New product development: Its marketing, research and management. Oxford and IBH Publishing Company Pvt Ltd.

Chicago Edition Citation

Masacrenhas, Oswald A J. New Product Development: Its Marketing, Research and Management. New Delhi: Oxford and IBH Publishing Company Pvt Ltd, 1987.

MLA Edition Citation

Masacrenhas, Oswald A J. New Product Development: Its Marketing, Research and Management. Oxford and IBH Publishing Company Pvt Ltd, 1987.

Warning: These citations may not always be 100% accurate.