New product development : its marketing, research and management

Bibliographic Details
Main Author:	Masacrenhas, Oswald A J
Format:	Printed Book
Language:	Undetermined English
Published:	New Delhi Oxford and IBH Publishing Company Pvt Ltd 1987
Subjects:	Industry scanning Market management Marketing environment Product demands

Holdings details from Kerala Agricultural University
Call Number:	658.5 MAS/NE

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