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| LEADER |
00681nam a22002177a 4500 |
| 003 |
OSt |
| 020 |
|
|
|a 9788131517383
|
| 020 |
|
|
|a 8131517381
|
| 082 |
|
|
|a 659.1
|b SEM/AD
|
| 100 |
|
|
|a Semenik, Richard J
|
| 245 |
|
|
|a Advertising and Promotions
|b an integrated brand approach
|
| 250 |
|
|
|a 6
|
| 260 |
|
|
|a Delhi
|b Cengage Learning India Pvt. Ltd.
|c 2012
|
| 300 |
|
|
|a 710p.
|
| 546 |
|
|
|a English
|
| 700 |
|
|
|a Allen, Chris T
|
| 700 |
|
|
|a O'Guinn, Thomas C
|
| 700 |
|
|
|a Kaufmann, Hans Rudiger
|
| 942 |
|
|
|2 ddc
|c BK
|
| 999 |
|
|
|c 164299
|d 164299
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_100000000000000_SEMAD
|7 0
|8 Gen
|9 164324
|a KAUCLV
|b KAUCLV
|c GENERAL
|d 2019-06-11
|o 659.1 SEM/AD
|p 810585
|r 2019-06-11
|w 2019-06-11
|y BK
|