Kim, C. W., & Mauborgane, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business Review Press.
Chicago Edition CitationKim, Chan W., and Renee Mauborgane. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business Review Press, 2015.
Deismireacht MLAKim, Chan W., and Renee Mauborgane. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press, 2015.
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