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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Author: Kim, Chan W
Other Authors: Mauborgane, Renee
Format: Printed Book
Published: Boston Harvard Business Review Press 2015
Subjects:

Kerala Agricultural University

Holdings details from Kerala Agricultural University
Call Number: 658.802 KIM/BL
Copy Gen Live Status Unavailable