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Marketing management : Indian context * global perspective

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Detalhes bibliográficos
Autor principal:	Ramaswamy, V S
Outros Autores:	Namakumari, S
Formato:	Printed Book
Publicado em:	New Delhi Sage Publications 2018
Edição:	6
Assuntos:	Marketing in Indian environment Developing marketing strategy and plans Analysing consumers and selecting markets Capturing customer value Special field in Indian marketing

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