Marketing management : Indian context * global perspective

Bibliographic Details
Main Author:	Ramaswamy, V S
Other Authors:	Namakumari, S
Format:	Printed Book
Published:	New Delhi Sage Publications 2018
Edition:	6
Subjects:	Marketing in Indian environment Developing marketing strategy and plans Analysing consumers and selecting markets Capturing customer value Special field in Indian marketing

Holdings details from Kerala Agricultural University
Call Number:	658.8 RAM/MA
Copy Gen	Live Status Unavailable

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