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Marketing management : Indian context * global perspective

Bibliographic Details
Main Author: Ramaswamy, V S
Other Authors: Namakumari, S
Format: Printed Book
Published: New Delhi Sage Publications 2018
Edition:6
Subjects:
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082 |a 658.8  |b RAM/MA 
100 |a Ramaswamy, V S  
245 |a Marketing management :  |b Indian context * global perspective 
250 |a 6 
260 |a New Delhi   |b Sage Publications   |c 2018 
300 |a 798p. 
546 |a English 
650 |a Marketing in Indian environment  
650 |a Developing marketing strategy and plans  
650 |a Analysing consumers and selecting markets  
650 |a Capturing customer value  
650 |a Special field in Indian marketing  
700 |a Namakumari, S 
942 |2 ddc  |c BK 
999 |c 164138  |d 164138 
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