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LEADER |
00825nam a22002417a 4500 |
003 |
OSt |
020 |
|
|
|a 9789352807383
|
082 |
|
|
|a 658.8
|b RAM/MA
|
100 |
|
|
|a Ramaswamy, V S
|
245 |
|
|
|a Marketing management :
|b Indian context * global perspective
|
250 |
|
|
|a 6
|
260 |
|
|
|a New Delhi
|b Sage Publications
|c 2018
|
300 |
|
|
|a 798p.
|
546 |
|
|
|a English
|
650 |
|
|
|a Marketing in Indian environment
|
650 |
|
|
|a Developing marketing strategy and plans
|
650 |
|
|
|a Analysing consumers and selecting markets
|
650 |
|
|
|a Capturing customer value
|
650 |
|
|
|a Special field in Indian marketing
|
700 |
|
|
|a Namakumari, S
|
942 |
|
|
|2 ddc
|c BK
|
999 |
|
|
|c 164138
|d 164138
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_RAMMA
|7 0
|8 Gen
|9 163731
|a KAUCLV
|b KAUCLV
|c GENERAL
|d 2019-05-28
|g 995.00
|o 658.8 RAM/MA
|p 228848
|r 2019-05-28
|y BK
|