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Consumer satisfication on branded products of double horse

Consumer satisfaction measures how products and services supplied by a company. Consumer satisfaction is seen as key differentiator and increasingly has become a key element of business strategy .The present study was an attempt to analyse the satisfaction level of consumers or the respondents towar...

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Bibliographic Details
Main Author: Aswathi K
Other Authors: Philip Thomas (Guide)
Format: Ph.D Thesis
Published: Vellanikkara College of Co-operation, Banking and Management 2017
Subjects:

Kerala Agricultural University

Holdings details from Kerala Agricultural University
Call Number: 380.141 ASW/CO
Copy REF Live Status Unavailable