Consumer behavior

Bibliografiske detaljer
Hovedforfatter:	Schiffman, Leon G
Andre forfattere:	Wisenblit, Joseph, Ramesh Kumar, S
Format:	Printed Book
Udgivet:	India Pearson India Education Services 2016
Udgivelse:	11
Fag:	Consumers, Marketers and Technology Communication and consumer Behaviour Consumers in their social and cultural settings Consumers decision making, marketing ethics and consumer research

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