Consumer behavior

Bibliographic Details
Main Author:	Schiffman, Leon G
Other Authors:	Wisenblit, Joseph, Ramesh Kumar, S
Format:	Printed Book
Published:	India Pearson India Education Services 2016
Edition:	11
Subjects:	Consumers, Marketers and Technology Communication and consumer Behaviour Consumers in their social and cultural settings Consumers decision making, marketing ethics and consumer research

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