Consumer behavior

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Detalhes bibliográficos
Autor principal: Schiffman, Leon G
Outros Autores: Wisenblit, Joseph, Ramesh Kumar, S
Formato: Printed Book
Publicado em: India Pearson India Education Services 2016
Edição:11
Assuntos:
Consumers, Marketers and Technology
Communication and consumer Behaviour
Consumers in their social and cultural settings
Consumers decision making, marketing ethics and consumer research

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