APA Edition Citation

Schiffman, L. G., Wisenblit, J., & Ramesh Kumar, S. (2016). Consumer behavior (11.). Pearson India Education Services.

Chicago Edition Citation

Schiffman, Leon G., Joseph Wisenblit, and S. Ramesh Kumar. Consumer Behavior. 11. India: Pearson India Education Services, 2016.

MLA Edition Citation

Schiffman, Leon G., et al. Consumer Behavior. 11. Pearson India Education Services, 2016.