Customer relationship management : concepts and technologies

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Bibliographic Details
Main Author: Buttle, Francis
Other Authors: Maklan, Stan
Format: Printed Book
Published: London Routledge 2015
Edition:3
Subjects:
Understanding customer relationships
Strategic CRM
Operational CRM
Analytical CRM
Realizing the benefits of CRM

Kerala Agricultural University

Holdings details from Kerala Agricultural University
Call Number: 658.812 BUT/CU
Copy Live Status Unavailable

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