Marketing value metrics: a new metrics model to measure marketing effectiveness

Bibliografiska uppgifter
Huvudupphovsman: Mcdonald, Malcolm
Övriga upphovsmän: Maklan, Stan, Mouncey, Peter
Materialtyp: Printed Book
Publicerad: London Kogan page limited 2014
Ämnen:
Strategic Marketing Planning
Three Level Marketing Accountability
Segmentation
Turning Strategy into Action
Social Media

Kerala Agricultural University

Beståndsuppgifter i Kerala Agricultural University
Signum: 658.83 MCD/MA
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